ArchustArchust / brand voice
One voice. Every draft.
Define how you speak once — tone, vocabulary, boundaries, and imagery. Archust carries that voice into every brief, every draft, and every published article.
Rules
Topics to avoid
Preview
Scaling email is about building a system that writes itself. Your brand voice lives in every rule, tag, and boundary below — and in every draft Archust produces.
01 / The building blocks
What makes a voice
A voice is more than an adjective. Archust turns your style into enforceable rules that survive every generation run.
12
rules
Tone & vocabulary
Encode the words you reach for — and the ones you never use. Every sentence sounds like your team wrote it.
5
tags
Topics to avoid
Keep competitors, jargon, and off-brand subjects out of the pipeline before the writer ever starts.
1,500
words
Target length
Set the depth your readers expect, from quick updates to long-form guides, so volume never dilutes quality.
Hybrid
Image policy
Choose AI-generated, stock, your own brand assets, or a hybrid — imagery that matches your identity.
4
rules
Product mention rules
Keep first mentions, naming, and positioning consistent across every article and channel.
3
templates
Call-to-action guidance
Every piece ends the way you want it to — with the next step your reader should take.
02 / In every run
The voice rides the pipeline
Brand voice is the first thing Archust loads and the last thing it checks. Consistency is enforced, not hoped for.
Load the voice
Every generation job starts by pulling your brand voice rules from the workspace.
Shape the brief
Topics, audience, and keywords are framed through your voice and positioning.
Write with the voice
The AI writer applies your tone, vocabulary, and structure to every paragraph.
Check the match
A similarity check scores the draft against your voice before it ever reaches review.
Review and publish
Editors approve with confidence — or regenerate with the same voice intact.
03 / The payoff
Consistency compounds
Every draft is scored against your voice before it reaches review. Editors see exactly where the voice held — and regenerate with the same voice intact.
92%
threshold 0.70
The payoff
Consistency, measured
0/100
average voice-match score on generated drafts
0x
faster editorial handoff with pre-matched drafts
0%
of published pieces carrying your configured voice
Your expertise is the advantage. A consistent voice is how the world recognises it.